Groomers, daycares, and trainers: your first month is on us. Enter it at checkout

For groomers, daycares, boarding kennels, and trainers

Your hands are full of dog. Let the phone answer itself.

You're mid-groom, or walking a pack, or in the middle of a class. Someone calls, gets voicemail, and books with the shop down the road. CRM Basket texts them back in seconds, books the appointment, sends the reminder, asks for the review, and texts them again when the next groom is due. It runs while you're working.

$97/month after the trial. Optional $497 setup kit. Cancel anytime.

New client: Biscuit (Goldendoodle)Incoming call
10:02 AMMissed call while you're mid-groomCall
10:02 AM"Hi, it's Muddy Paws! What can we help with?"Text back
10:09 AMFull groom booked Thu 9 AM. Vaccine records requestedBooked
Wed 6 PM"See you tomorrow at 9! Reply C to confirm."Reminder
Week 6"Biscuit's due for a trim. Want Thu again?"Rebook
Set up once. Runs for every call.Waiting
One subscription instead of: Website builder $23 Online booking app $49 Mailchimp $35 A review app $99 A business texting line $25 Intake form tool $29 ≈ $260/mo at typical prices, and none of them talk to each other.
GroomersMobile or shop, one table or six
Daycare & boardingEvals, packages, holiday bookings
TrainersClasses, private sessions, board-and-train
Walkers & sittersRecurring visits, meet-and-greets

The parts of the business that aren't dogs.

Every one of these is built in, connected, and set up for you.

Missed-call text-back

Clippers in one hand, leash in the other? They get a text within seconds, from your business number, asking what they need. Most people reply to a text before they call the next groomer.

Reminders that end no-shows

A text the day before and a nudge the morning of, with "reply C to confirm." An empty table at 9 AM costs you the whole slot. Confirmations mean you know by dinner who's actually coming.

Google reviews, without asking

When you mark the appointment done, the owner gets a text with a one-tap link to your Google listing. Send the after photo with it and they'll write the review before they've left the parking lot.

Booking they do themselves

A "Book now" link on your site, your Instagram, and every text-back. Grooms, daycare evals, boarding stays, training classes — each on its own calendar, so a Tuesday groom never lands on your class night.

Rebook texts when they're due

Six weeks after a groom, or a month before the holidays, the owner gets a text: "Biscuit's due, want the same slot?" Your regulars stay regular without you chasing anyone.

Vaccine records and intake, done once

New clients fill in breed, weight, vet, temperament notes, and upload rabies and bordetella records before they walk in. You get a text when a vaccine is about to lapse, not when the dog is already on your table.

Get paid at pickup, on your phone.

No card reader, no "I'll Venmo you later." Open the CRM Basket app, type the amount, and the owner taps their card or phone to yours while the dog is still wiggling. Or text them the invoice and they pay before they pull in. Either way it lands in your bank, and the review request goes out on its own.

  1. Mark the appointment done and tap "Charge"Type $85 for the full groom, or pull it from the booking.
  2. They tap their card or phoneApple Pay, Google Pay, and contactless cards. Works on iPhone and Android. Boarding pickup at 6 AM? Text the invoice the night before.
  3. Receipt sent, review requested, rebook scheduledReceipt goes out by text, the review ask follows an hour later, and the six-week rebook text is already on the calendar.

Standard card processing fees apply. Works anywhere you have a phone signal: the shop, the van, the client's driveway.

CRM BASKET

Full groom · Biscuit (Goldendoodle)

$85

Hold card or phone near the top

Muddy Paws Grooming & Daycare · TodayThursday

New inquiry 4

Biscuit · GoldendoodleFull groom
Text-back sent · replied
Luna · HuskyDaycare eval
From website form
Rocco · Pit mixBoarding, Thanksgiving
Missed call · text-back sent

Booked 6

Maple · CavapooBath + tidy · 9:00
Confirmed · "C"
Duke · LabDe-shed · 11:30
Bordetella expires Sat
Puppy class6 of 8 spots
Sat 10:00

In today 3

Pepper · SchnauzerFull groom
On the table · pickup 1:00
Daycare pack11 dogs
2 first-timers

Done 5

Olive · SheepadoodleFull groom
Paid $110 · review requested
Finn · BeagleNail trim
Paid · rebook set for 4 wks

Here's what the first two weeks look like.

Say you run a two-table grooming shop with daycare out back. Your phone rings while you're scissoring a face, bookings live in a paper book and three text threads, and you know you should ask for reviews but never do. This is what we set up.

  • Your business number, with missed-call text-back turned on from day one
  • A website with a "Book now" button that books straight onto the right calendar
  • Day-before and morning-of reminders with reply-to-confirm
  • An intake form that collects vaccine records before the first visit
  • A review request that fires when you mark an appointment done
  • Your client list imported, with rebook texts scheduled for every dog
(518) 555-0142Today
Missed call 10:02 AM
Hi, it's Muddy Paws Grooming! Sorry we missed you, we've got a dog on the table. What can we help with?
10:02 AM · sent automatically
Hi! Looking for a full groom for my goldendoodle, Biscuit. Anything this week?
10:07 AM
We'd love to meet Biscuit. Grab a time here and upload his vaccine records: muddypaws.co/book
10:09 AM
Text-back sent in 4 seconds, mid-groom
(518) 555-01736 weeks later
Rebook reminder · scheduled at checkout
Hi Sarah! Biscuit's about due for his trim. We've got Thu 9 AM open again, want it? Reply YES or book here: muddypaws.co/book
9:00 AM · sent automatically
YES please, he's a mess 😂
9:14 AM
Ha! You're booked, Thu 9 AM. Reminder coming Wed night.
9:15 AM
Regulars rebook without you chasing anyone

See it as a real site

Click around three sample businesses.

Every one is a working site with online booking, live availability, text confirmations, and a "text us" line — the same setup you'd get. Book a fake appointment. Nothing is real except the software.

The businesses, staff and reviews on the demo sites are fictional. The booking, texting and reminder features are exactly what we set up for you.

What the setup kit actually includes.

This is done for you, not handed to you as a template. Send us your logo, your services and prices, and a few before-and-after photos. Two weeks later your phone is answering itself.

Your website

Home, services and prices, a photo gallery, reviews, and a "Book now" button that books onto the right calendar. Built on your domain, or we'll connect the site you have.

Business number

A local number for calls and texts, registered for business texting, with missed-call text-back switched on. Keep your cell number private.

Booking calendars

Separate calendars for grooming, daycare evals, boarding, and classes, sized to your table time and staff. Online booking, confirmations, and reminders included.

No-show killer

Day-before and morning-of texts with reply-to-confirm, and a "we missed you, want to rebook?" text when someone doesn't show.

Intake + vaccines

A new-client form that captures breed, weight, vet, temperament notes, and vaccine uploads, with a text to you when rabies or bordetella is about to lapse.

Review requests

Automatic text with your Google review link when an appointment is marked done. Plus a "reply to reviews" reminder so you never leave one hanging.

Rebook campaigns

A due-for-a-groom text on your schedule (4, 6, or 8 weeks), plus ready-to-send blasts for holiday boarding, spring shed season, and a new class starting.

App + Tap to Pay

The mobile app on your phone and your staff's, with payments switched on, so you can charge at pickup from day one.

Walkthrough call

An hour with Eric to show you where everything is, import your client list together, and send your first rebook blast.

One setup fee. One monthly price.

The full CRM Basket suite, the same one that runs our other customers, with a setup kit built around how a dog business actually fills its calendar.

Dog Business Launch Kit

One-time setup. Pay once, keep it forever.

$497
  • Your website, built and launched
  • Business number + missed-call text-back
  • Booking calendars + no-show reminders
  • Intake form with vaccine tracking
  • Review requests + rebook campaigns
  • Client list imported, one-hour walkthrough call
Start with the kit

Optional add-on at checkout. Charged once; setup starts right away.

Full Suite

Everything that runs the front desk, month to month.

$97/month
  • Website hosting and edits
  • Unlimited contacts, texts, emails, and pages
  • Calls, texting, calendars, forms, and invoices
  • Mobile app with Tap to Pay on your phone
  • One inbox for every call, text, and message
  • Support from a human who's set this up for shops like yours
Start your 14-day free trial

Billed monthly after the trial. Cancel anytime.

Limited-time offer

Enter this code at checkout and your first month after the trial is free. That's six weeks before you pay a dollar.

Not sure yet? Try the suite free for 14 days with no setup fee. You can add the kit whenever you're ready.

Free one-page guide

Six things that cost dog businesses bookings.

A one-page check-up for groomers, daycares, boarding, and trainers: the no-show, the missed call mid-groom, the client who's overdue, the vaccine that expired, and two more, with the fix for each.

  • The 9 AM slot that sat empty, and the two texts that fill it
  • "When was Biscuit's last groom?" answered automatically
  • A "Sound familiar?" checklist you can finish between dogs

Get the free guide

Enter your email and the PDF is in your inbox in seconds.

No spam. A few follow-up notes from Eric about the guide, then nothing unless you reply. Unsubscribe any time.

Questions groomers and kennels ask.

I use MoeGo, Gingr, Square Appointments, or a paper book. Does this replace it?

It can, but it doesn't have to. CRM Basket's job is the front of the business: the phone, the leads, the reminders, the reviews, and the client list. If your scheduling app is working, keep it and let CRM Basket handle the texting and follow-up around it. If it isn't, our calendars and booking link do the job and you drop one bill.

Can I have separate calendars for grooming, daycare, and boarding?

Yes. Each service gets its own calendar with its own hours, slot length, and staff. A groom books against table time, a daycare eval books a 20-minute slot, and boarding takes a date range. The "Book now" button shows the client only what applies.

How does it handle vaccine records?

The intake form asks for rabies, bordetella, and DHPP dates and lets the owner upload the vet's paperwork. Those dates live on the client's record, and you get a text a couple of weeks before one lapses so you can ask for the update before the appointment, not at the door.

Do I need a new phone number?

You get a local business number that rings your cell and handles texting. Missed-call text-back works on that number. You can also forward your existing number to it, so clients keep calling the number on your window.

I've got a dog on the table all day. How do I keep up with this?

You mostly don't have to. The text-back, the reminders, the review requests, and the rebook texts run on their own. When an owner replies, it shows up in the app like a text message, and you answer between dogs.

What about the slow months?

That's when the rebook texts earn their keep. Your client list is already in the system, so a "shed season is here" text in April or a "holiday boarding is filling up" text in October goes to every client you've seen with one tap.

What happens after the 14-day trial?

You're billed $97/month or $970/year, whichever you chose. Cancel before day 14 and you pay nothing for the suite. With the FETCH code, your first month after the trial is free too. The Launch Kit, if you added it, is charged once at checkout and we start building right away.

How does Tap to Pay work? Do I need a card reader?

No reader. Install the CRM Basket app on your iPhone or Android, enter the amount, and the owner taps their contactless card, Apple Pay, or Google Pay against your phone. Payouts go to your bank; standard processing fees apply. We turn it on during setup.

Can I bring my existing client list?

Yes. Export it from your booking app, a spreadsheet, or your phone contacts and we'll import it during setup, with the dog's name and last visit date so the rebook texts start right away.

Your next missed call could be a new regular.

Start the trial, send us your logo and price list, and let's build the front desk that runs while your hands are full.