Thinking about leaving MoeGo?

MoeGo vs CRM Basket for dog groomers, mobile groomers, daycares, boarding and trainers with a small team

MoeGo books the groom. CRM Basket fills the chair and keeps it full. Below is what each one costs, what each one does, and who should stay put. Where MoeGo is the better tool, it says so.

Prices checked October 2026. MoeGo is a trademark of its owner; we are not affiliated.

MoeGo, with texting and follow-up
$99/mo and up
Growth plan, per van or location
  • Growth is about $99/mo per van or location
  • Two-way SMS sold separately, often $100+/mo
  • Review and marketing tools on upper tiers
Real bill: about $200+/mo for one salon or van, plus processing
CRM Basket, everything included
$97/mo flat
  • Unlimited users
  • Texting and missed-call text-back included
  • Reviews, campaigns, website, phone number
$970/yr if you pay yearly · 14-day free trial

Price

MoeGo’s published plans run from roughly $49 to $159 a month per location or van, and two-way texting is sold separately — groomers commonly report another $100 or more a month for SMS. CRM Basket is $97 a month flat, texting included, unlimited users.

What you get

MoeGo is a purpose-built grooming calendar with pet profiles and a client app. CRM Basket is the front desk: online booking, missed-call text-back, reminders, rebook texts when the next groom is due, Google review requests, a website and a phone number.

Who should stay on MoeGo

Multi-van mobile fleets that depend on MoeGo’s route planning and per-van scheduling, or salons that live inside the pet-parent app, should stay.

What each one costs

List prices for a small shop. Both companies change plans; the numbers below are a snapshot from October 2026.

MoeGo

Basic
about $49/mo
Growth
about $99/mo per location or van
Ultimate
about $159/mo per location or van
Two-way SMS
sold separately — often $100+/mo
MoeGo Pay
2.6% + 10¢ in person, 2.9% + 30¢ online

MoeGo prices per location or van and changes packaging often. Check moego.pet/pricing before you decide.

CRM Basket Full Suite

$97 /month, or $970/yr
  • Unlimited users, contacts and pages
  • Two-way texting and missed-call text-back
  • Quotes and contracts with e-signature, invoices, Tap to Pay
  • Online booking, reminders and rebook texts
  • Google review requests and email/text campaigns
  • Website builder and a business phone number
  • Optional $497 Launch Kit: we set it all up for you
Start the 14-day free trial

No contract. Cancel anytime. Nothing is billed until the trial ends.

Feature by feature

What a groomer actually uses week to week, and where each product stands.

FeatureMoeGoCRM Basket
Online booking for grooms, daycare, boardingYes — grooming-specificYes — booking calendars with deposits and intake forms
Pet profiles, breed, notes, vaccination datesYes — purpose-builtYes, through pet custom fields; not a purpose-built pet record
Appointment reminders (text + email)Yes (SMS costs extra)Included
Rebook reminder when the next groom is dueYesIncluded — automatic text at 4, 6 or 8 weeks
Missed-call text-backNoIncluded — the call you miss mid-groom gets a text in seconds
Two-way textingPaid add-onIncluded
Google review requests after each visitYes on upper tiersIncluded, automatic
Email and text campaigns (holiday, slow-week offers)LimitedIncluded
Business phone number and call trackingNoIncluded
WebsiteBooking widget / client appIncluded — full site builder; a built site is in the $497 Launch Kit
Users / staffPriced per location or vanUnlimited
Route optimization for mobile vansYesNo
Pet-parent mobile appYesNo — customers use text, email and your site
Tap to Pay on your phoneYesYes, in the CRM Basket mobile app

Feature availability for MoeGo is based on its public pricing and help pages as of October 2026 and may have changed. If we got something wrong, email Eric@CRMBasket.com and we’ll fix it.

The honest part

Nobody wins every row, and a comparison page that pretends otherwise isn’t worth your time.

Where MoeGo is better

  • Grooming-specific scheduling. Groomer availability, service durations by breed and size, and the day view are built for a salon.
  • Pet records. Vaccination tracking, grooming notes and photos are first-class, not custom fields.
  • Mobile fleets. Route planning and per-van calendars are what multi-van operators pay for.
  • The pet-parent app. Some clients love it.

Where CRM Basket is better

  • Texting is included. The missed-call text-back and two-way texting MoeGo charges extra for are part of the $97.
  • Rebooking on autopilot. When a dog is due, the owner gets a text with a booking link. No one has to remember.
  • Reviews and marketing. Review requests and slow-week campaigns run from the same system, not a separate tool.
  • One flat price for the whole shop. No per-van, per-location or per-seat math.

Which one is for you

Stay on MoeGo if…

You run several mobile vans, need route planning, or your clients insist on the MoeGo app.

Switch to CRM Basket if…

You run a salon or one van, you miss calls while you have a dog on the table, and you’re paying for MoeGo plus SMS plus a separate marketing tool.

Switching takes about two weeks

Most people run both for a short overlap. Nothing gets lost and no customer notices.

  1. Export your clients and pets

    MoeGo exports client and pet lists. We import both, with pet names and next-due dates, during setup.

  2. Keep your number

    Port your salon line or forward it. Missed-call text-back is live the same day.

  3. Overlap for two weeks

    Keep booked appointments in MoeGo while new bookings land in CRM Basket, then cancel.

Questions people ask before switching

Does CRM Basket track vaccinations and pet notes?

Yes, as fields on each pet record that you can require at booking. It isn’t a purpose-built grooming record like MoeGo’s, but it holds everything a groomer needs to see before a dog walks in.

Can I bring my MoeGo clients over?

Yes. Export clients and pets as CSV and we import them during setup, free.

Is texting really included?

Yes. Two-way texting, reminders, rebook texts and missed-call text-back are part of the $97. Heavy senders draw on a monthly usage credit and we tell you before anything is billed on top.

Can customers book online?

Yes. Grooms, daycare days and boarding stays each get a booking calendar with deposits and intake forms. See the sample sites on the dog-business page.

What is the $497 Dog Business Launch Kit?

A one-time, optional setup: we build your site in CRM Basket, set up booking, port or set up your number, load your clients and pets, and turn on the reminders and review requests.

Is there a contract?

No. Monthly or yearly, cancel anytime. 14-day trial, and with code FETCH your first month after the trial is free.

Try it next to MoeGo for two weeks

Start the free trial, forward your phone, and watch what happens to the calls you used to miss. If it isn’t better, cancel before day 14 and you’ve paid nothing.

Code FETCH at checkout makes your first paid month free.

Or read the dog-business page to see the full setup for groomers and dog-business owners.