For independent authors

Sell more books without hiring a marketing team.

Your author website, your reader list, and the emails that go out when your next book launches, all in one place. Set it up once and it runs while you write.

Plans from $37/month. Free trial on every plan. Cancel anytime.

Launch: Heaven Is AmazingScheduled
Day −30Cover reveal email to 412 readersEmail
Day −14Pre-order link + bonus keychainEmail
Day 0"It's out!" text to VIP listText
Day +7Review request to buyersEmail
Day +21Book a school or library visitCalendar
Written once. Runs for every book.0 sent
One subscription instead of: Mailchimp $35 Squarespace $23 Calendly $12 Linktree $9 A texting app $25 Typeform $29 ≈ $133/mo, and none of them talk to each other.

The parts of being an author that aren't writing.

Every one of these is built in, connected, and ready on day one.

A reader list that grows on its own

A signup page, a text keyword readers can send from a signing table, and a welcome email with a free chapter. Every reader lands in one place.

Launch emails that send themselves

Cover reveal, pre-order, release day, review ask. Set the date once and the sequence runs. Reuse it for the next book.

More reviews, without begging

A week after someone buys, they get a friendly note with a one-tap link to leave a review. You never have to ask twice.

School, library, and shop visits

A booking link on your site. Librarians and teachers pick a time, get confirmations and reminders, and you get a calendar that fills itself.

Zines, newsletters, and keepsakes

Send a monthly letter from the studio. Sell a zine subscription. Ship a keychain with a book order. It all lives in the same shop and list.

The whole thing in an app on your phone

Every reader message, your calendar, your list, and Tap to Pay for in-person sales. Run the business from a signing table or the couch.

Take card payments at the signing table. With just your phone.

No card reader, no Square account, no "sorry, cash only." Open the CRM Basket app, type the amount, and the reader taps their card or phone to yours. The sale, the receipt, and the new reader all land in your list.

  1. Open the app and tap "Charge"Type $20 for the book, or $28 with the keychain.
  2. They tap their card or phoneApple Pay, Google Pay, and contactless cards. Works on iPhone and Android.
  3. They're on your reader listReceipt goes out by text, and the review request follows a week later.

Included with Full Suite and Studio. Standard card processing fees apply. Works anywhere you have a phone signal: book fairs, farmers markets, school visits, your own front porch.

CRM BASKET

Heaven Is Amazing + keychain

$28.00

Hold card or phone near the top

Heaven Is Amazing — The Dogs, picture book cover The Hudson Valley Happizine, issue cover with a chicken and a box turtle The Hudson Valley Happizine, issue cover with a heart-shaped stone

Built for Lisa. Ready for you.

Lisa Stewart writes picture books and a slow photo zine from the Hudson Valley. She wanted to sell books, keep in touch with readers, and not spend her evenings inside six different apps.

Placeholder for a short quote from Lisa. Two sentences, in her voice.

  • LisasWriting.com — a full author site with a shop, a page per book, and the Happizine
  • A reader list with a welcome sequence and monthly "letters from the studio"
  • A launch sequence for the next book, ready to reuse
  • Review requests and a booking link for readings and visits
  • Tap to Pay in the app for signings and markets — no card reader
The CRM Basket app showing a reader list of 412 with a new reader who texted JOIN from a signing table, plus the three-email welcome series
Her reader list in the app. Every signing, text, and website signup lands here.
The six-step launch sequence with the release-day email as a reader sees it, sent automatically to 421 readers
Launch day, as her readers see it. Sent while she was at the market.

See LisasWriting.com

Want it built for you? Add the Author Launch Kit.

Every plan comes ready to use. The optional $497 Launch Kit means we do the setup: send us your covers, your bio, and your buy links, and two weeks later you have a working author business. Included free with Studio.

Your website

Home, a page for each book, an about page, a shop, and a place for your newsletter or zine. Built on your domain, on the same style as LisasWriting.com or your own look.

Reader list

Signup form, text keyword (Full Suite and up), and a three-email welcome series with a free chapter or printable.

Launch sequence

Five emails and one text, written for your next book. Set the release date and it runs.

Review requests

Automatic follow-up seven days after a purchase, with your Amazon, Goodreads, or Bookshop link.

Booking link

For readings, signings, school and library visits. Confirmations and reminders included.

App + Tap to Pay

The mobile app on your phone with payments switched on, so you can sell books in person from day one.

Walkthrough call

An hour with Eric to show you where everything is and how to send your first letter.

Pick the plan that fits where you are.

Start small with your website and reader list, or run the whole author business from your phone. Move up whenever you're ready; nothing gets rebuilt.

Author Starter

Your website and reader list, with launch emails that send themselves.

$37/month

14-day free trial

  • Author website + unlimited landing pages
  • Reader list, signup forms & popups
  • Newsletters & broadcasts (10,000 emails/mo)
  • Welcome series + book launch sequence
  • Review requests on autopilot
  • Sell signed copies & downloads online
  • Mobile app for contacts & email
  • 1 user · email support
Start Starter free

Billed monthly. Cancel anytime.

Most popular

Full Suite for Authors

Everything in Starter, plus texting, Tap to Pay, and your appearances calendar.

$77/month

30-day free trial

  • Everything in Starter, unlimited email
  • Business phone number: text & call from the app
  • "Text JOIN to…" reader signup at events
  • Tap to Pay on your phone at signings & markets
  • Appearances calendar & booking link
  • Social planner + one course or paid reader club
  • 3 users · priority support · onboarding call
Start Full Suite free

Billed monthly. Cancel anytime.

Author Studio

For pen names, imprints, and coaches who run more than one author brand.

$177/month

30-day free trial

  • Everything in Full Suite
  • Up to 3 brands, each with its own site, list & number
  • Unlimited team seats
  • Unlimited courses, communities & paid newsletters
  • Quarterly strategy call with Eric
  • White-glove migration from Kit or Mailchimp
  • Author Launch Kit included
Start Studio free

Billed monthly. Cancel anytime.

Author Launch Kit — optional, one time

We build your website, set up the reader list and welcome series, write the launch sequence for your next book, turn on review requests, add your booking link, and enable Tap to Pay. Includes a one-hour walkthrough call. Add it at checkout on Starter or Full Suite; it's included with Studio.

$497charged once · setup starts right away

Texts, calls, and email sending are metered like a phone plan. Every plan includes a monthly credit ($5 Starter · $15 Full Suite · $40 Studio) that covers a normal month for most authors. Past that, usage is billed at published rates: about 2¢ per text, $1.50 per 1,000 emails, and 4¢ per call minute.

Compare every feature
FeatureStarter $37Full Suite $77Studio $177
Website & landing pagesAuthor site (5 pages) + unlimited landing pagesSame, plus event & signing pagesSeparate site per brand
Reader listUnlimited contacts, forms, popups, importSameSame, across brands
Email10,000 sends / monthUnlimitedUnlimited
AutomationsWelcome series, reader-magnet delivery, launch sequence, review requestsPlus appearance confirmations & follow-ups, missed-call text-backPlus custom sequences built with you
Texting & phone—Business number, text & call from the app, text broadcasts, "text JOIN" signupA number per brand
Selling booksOnline checkout for signed copies & downloadsPlus Tap to Pay on your phone, receipts, buyers auto-added to your listSame, per brand
Appearances—Booking calendar, appearances pipeline, booked & thank-you sequencesSame, plus shared team calendar
Social—Social planner for Facebook, Instagram, LinkedIn & moreSame, per brand
Courses & paid content—One course or paid reader clubUnlimited courses, communities, paid newsletter
Brands / pen names11Up to 3
Team seats13Unlimited
Mobile appContacts, email, notificationsFull app: calls, texts, Tap to Pay, calendarFull app
Included usage credit$5 / month$15 / month$40 / month
Support & setupHelp center + email, 14-day trialPriority chat, 1-hour onboarding call, 30-day trialQuarterly strategy call, white-glove migration, launch planning per book
Author Launch Kit ($497)Optional add-onOptional add-onIncluded

Not sure which one? Start with Full Suite. It's the plan most working authors land on, and you can move down to Starter or up to Studio from inside your account at any time.

Free one-page guide

Six things that eat an author's week.

A one-page check-up for independent authors: the card you couldn't take at the signing table, the reader list you don't own, the QR code you can't measure, and three more, with the fix for each.

  • Collecting payment at a table when they only have a card
  • Where your readers actually go, and how to keep them on one list
  • A "Sound familiar?" checklist you can finish in two minutes

Get the free guide

Enter your email and the PDF is in your inbox in seconds.

No spam. A few follow-up notes from Eric about the guide, then nothing unless you reply. Unsubscribe any time.

Questions authors ask.

What's the difference between Starter and Full Suite?

Starter is your author platform online: the website, the reader list, newsletters, and the launch and review sequences. Full Suite adds the in-person and on-the-phone side: a business phone number with texting, the "text JOIN" signup readers use at events, Tap to Pay for signings and markets, and the appearances calendar. If you do events or sell books face to face, you want Full Suite.

Are texts and emails included, or extra?

Every plan includes a monthly usage credit ($5 Starter, $15 Full Suite, $40 Studio) that covers a normal month for most authors: a weekly newsletter to a couple thousand readers, plus a few hundred texts on Full Suite. If you go past it, usage is billed at published rates, about 2¢ per text and $1.50 per 1,000 emails, so a big launch month costs a few dollars more, not a new tier.

I already have a website. Do I have to move it?

No. We can connect the reader list, booking link, and shop to the site you have. If you'd like the site rebuilt as part of the Launch Kit, that's included at no extra cost.

I sell on Amazon. Does this replace that?

No. Your buy buttons can point to Amazon, Bookshop, IngramSpark, or your own shop. The suite's job is the reader relationship: the list, the emails, the reviews, the events.

I'm not technical. Will I be able to use it?

You'll mostly do two things: write a letter to readers and set a launch date. Everything else is already built. The walkthrough call covers both, and support is a real person.

Can I switch plans later?

Yes, from inside your account, any time. Moving up keeps everything you've built and switches on the extra features. Moving down keeps your site, list, and emails; the phone number and calendar just pause.

What happens after the free trial?

You're billed for the plan you chose, monthly or yearly. Starter's trial is 14 days; Full Suite and Studio are 30 days. If you added the Launch Kit, it's charged once at checkout and setup starts right away. Cancel before the trial ends and you pay nothing for the subscription.

How does Tap to Pay work? Do I need a card reader?

No reader. Install the CRM Basket app on your iPhone or Android, enter the amount, and the buyer taps their contactless card, Apple Pay, or Google Pay against your phone. Payouts go to your bank; standard processing fees apply. Available on Full Suite and Studio.

Can I bring my existing reader list?

Yes. Export it from Mailchimp, Substack, Kit, or a spreadsheet and import it in a couple of clicks, or we'll do it for you as part of the Launch Kit or Studio.

Do you write my emails for me?

Every plan comes with a welcome series, a launch sequence, and a review request already written; you drop in your book title and links. With the Launch Kit we rewrite them with you, in your voice. Ongoing letters to readers are yours to write; that's the part readers actually want from you.

Your next launch could run itself.

Pick a plan, start the trial, and let's build the business behind your books.